國立故宮博物院與百年老商號的商品合作計畫，旨在將藝術文化與生活連結，在傳統文化中揉入新思維，帶來具特色的文創商品。
we collaborate with National Palace Museum and three classical stores. We try to bring people new perspectives toward old traditional art.
本專案分為食、飲、樂，以三間店家各自的特色作發展，每種商品各自呼應著一段故事，又或是日常習俗，結合文物的特色，鮮明的描繪我們習以為常的文化色彩。本次會主要介紹知名餅店李亭香。
In this section, we will introduce Li Ting Xian, one of the leading Chinese cake brands in Taiwan.
Client | National Palace Museum Marketing | 24 scheme Co. Ltd, Sara Wand Studio
Category | packaging design, cake pattern design
芒果酥 Mango Pastry
台灣芒果之名氣，連過往清朝康熙皇帝都曾聽聞，也曾是進貢名品
以奏章形式的趣味包裝設計，加上康熙皇帝批閱奏摺的詞句『朕知道了』
帶有趣味性質之餘，也用當代手法呈現這段歷史
Mangos are one of the iconic fruits in Taiwan and the Ching Emperor appreciated its tastes.
It served as a tribute for Royalty in ancient times.
We brought the palace concept into our package design.
Palace memorials are used as court communication between the emperor and the local governor.
When they contributed goods to the emperor, they also wrote the memorials as the list of goods.
Our package mimics the appearance of memorials and includes the handwriting of the emperor
to reflect the historical story in a modern way.
故宮選品 / 閩浙總督覺羅滿保康熙58年03月28日奏進臺灣 番檨仔 土產芒果等物摺
李亭香選品 / 特製芒果酥
花漾綠豆糕 Green Bean Cake
清朝皇帝喜愛團花，進而流行到民間，被人運用在生活中大小事物
以粉彩手法描繪幾個具故事性的團花，運用在包裝設計及糕餅圖紋設計，重現古時候人們的生活情趣
Tuan Hua is an ornamental patterns which are known as its round shapes.
Ancient Chinese loved them so much that they applied the pattern to every living implements.
We redraw the patterns which stand for different symbols in pastel style and apply them to our package.
故宮選品 / 清 乾隆 銅胎畫琺瑯花口蓋碗 李亭香選品 / 特製壓紋綠豆糕
同心餅 Ping Xi Cake
平西餅共有27層餅皮，一層內餡，實為同心
我們將其意象聯結佳人同心，永結連理，以繡球作為其視覺主軸，意在分享喜悅
Ping Xi cake is the China sweets which has 27 layers of its skin and sweet stuffing.
The shape implies the symbol of connected partners.
Therefore, we use Chinese bridal bouquet as the visual language.
Chinese bouquet is a lucky symbol that stand for the happiness love.
The products are also served as the wedding gift.
故宮選品 / 清 十九世紀 廣東鏤雕象牙雲龍紋套球 李亭香選品 / 特製平西餅
To be continued