New City
In this project, we proposed a character design system that potentially can become the NFT. Our brand is a contemporary museum that focuses on architecture and contemporary art. We explored the brand's uniqueness from a mind map and selected a few keywords to develop conceptual visuals.
Eventually, the concept of city creatures was highlighted. We adapted the brand's logotype to the single angle of the building. When it was turned to another side, we could see a different building form. Our approach communicated the idea that people can have different perceptions even toward the same things and that is the starting point of creativity. We also hope to bond creativity and our brand together to flag our vision: an inspirational, artistic, and contemporary platform. The concept can offer the possibility of unlimited character development.
Client | JUT museum
Category | Character design, illustration, animation
