HOWRU An universal language
HOWRU is a new brand for herbal mint. Their products provide people with refresh breath and throat soothing. They aid to erase people's physical obstacles against social interaction and bridges people to people.
We put forward the idea of "Universal Language" to define the spirit of the brand. No matter what people with any language or culture, HOWRU always helps them to find a pleasant way of interaction. We highlight the idea of no boundary to communication.
Client | HOWRU, Experimental Project
Category | Branding, visual identity, Packaging Design, possible media experient
Research And explore
We held some experiments to explore the definition of language and people's perspectives towards it. It is a tool for communication needs. It is the words that people use. It can also be the sound from our environment. Some languages are regional. Whereas, the others could be universal. Furthermore, languages and cultures are connected. They might have a significant influence on each other.
fig. 1/2 The motivation that people say "Ni Hao" and "Hello". 3. The motivation of the sounds of bells ringing when the subway is about to leave. 4. people's conceptions toward different voices or sounds. ( from left to right)
Strategy and Design
Inspired by the binary, We transit the letters from different cultures into consistent patterns. we simplified the letters so that the audience can explore more about the characteristics of language instead of literal letters.
As for the package design, we create the form that is the combination of square and circle. It is also related to our idea of the pattern. We further put forward the idea of dynamic packaging. Through our digital devices, the package is transformed into virtual, dynamic graphics. It depicts our definition of universal languages and also brings more creativity and flexibility to brand development. More importantly, it is a sustainable proposal when the case is refillable and no inks are printed on it. It will be helpful for recycling. Therefore, green is selected because it can be used as the chroma key. It also represents the color of green leaves.
Dynamic packaging in digital devices. People can create their own statements and we will translate them based on our letter graphic system. Then we make them a dynamic shape or pattern. It will further bridge our idea of languages and bring more fun to people.
