Funky healthy, Hollypood
"Hollypood" seeks the healthy and efficient approaches for diet menu. Their fiber supplement provides customers a joyful but still effective experience of meal replacement. They are joyful, energetic and friendly. They keen to challenge people’s bias on the health supplement and connect people in a fun way.
As a result, the character "Mrs. Poop" is born and she has daily drama just like people in real life. It brings more fun and energy to the product.
Another fun part of this project is the carton design. Four-frame comics are used as the carton's graphic design with the last frame on the sachet. The viewer needs to open up the carton, and get the sachet so that they can know the whole story. It provides an opportunity to interact with customers.
Client | TCI Co. Ltd. Catagory | Branding, Packaging Design, Illustration
